In 2006, a cover story in Metroland began with a segment about Linda Passaretti and her now classic enjoy troy. stickers.
People started noticing them last fall, popping up all around town, in restaurants and coffee shops, on light posts and bulletin boards, bathroom walls and shop windows, on bicycles and even on the backs of cars: white, oval stickers that read,
Now, the stickers can be purchased around town, and what Linda Passaretti, the stickers’ creator, wants to do next is put a big ‘enjoy’ over the stone Troy sign on the hillside of Prospect Park. “I just haven’t quite figured out how to do that without getting caught,” she laughs. As for the stickers, those started out as funky party invites. “Whenever we throw parties, I make these quick, low-budget invitations. That’s what they were. And everybody loved them. So then, I started making stickers at work, giving them out to my friends. And from there on, they took on a life of their own.” She even had the logo trademarked.
Passaretti digs Troy, that’s easy to see. Beside creating the stickers, she works at Emma Willard School; bought a house in 2002 in downtown Troy; sits on the board of the Farmers’ Market; and shares a widespread optimism about the city’s future. “The community is awesome,” she says. “All these neighborhoods are coming back to life: Washington Park and the Pottery District, Little Italy. . . . There is so much going on.” One particularly blustery January night, Jim Scully, an owner of the restaurant Daisy Baker’s, had gotten a hold of a handful of the stickers. It was late, or early, and everybody at the restaurant’s bar seemed to be feeling the love. “Do you live in Troy?” he asked. “Do you like Troy? Do you enjoy Troy?” Correct responses were rewarded with stickers.
To read the full article, click here: